To be held on Tuesday, 19 and 26 March 2019, this masterclass is designed specifically for local government communications and engagement staff and those responsible for delivering a service, program, event or project.
A communications and engagement strategy sets the foundation for garnering community and stakeholder understanding and support, ensures that resources are used most effectively and that activities are aligned with council policies and objectives. In this two-day workshop, participants will learn how to develop a strategic plan to raise awareness and understanding of their service, program or project, and inspire support and collaboration for better community, economic and environmental outcomes.
Bring along your laptop or use the comprehensive workbook to develop your strategy in real time.
Set the Scene
Understand the Context
Know the Audience
Set the Goals and Objectives
Develop the Communications Program
Develop the Engagement Program
Plan for Action
Strictly limited numbers.
central Melbourne location
Infoline and bookings: 1800 677 600