We devise strategic marketing plans that ensure you deliver the right message to the right audience at each stage of the customer journey. Your strategic plan can contain the following elements: brand immersion workshops, Establishment of brand communication pillars, Identification of marketing goals / key performance indicators, Major competitor analysis, Customer segmentation, Stakeholder analysis, Brand image development, Brand value proposition and positioning statements, Brand narrative and key message, Content marketing funnel, Recommended marketing mediums and collateral, and Tactical action plan.
We create a brand image that reflects your unique style, attitude, values and voice; the foundation upon which to align all of your communications. We then translate this brand image into a corporate identity suite that can encompass the design of your logo; business card, letterhead and other stationery; and templates for brochures, flyers, newsletters, advertising, signage and other brand collateral.
We have an excellent track record in gaining exposure for clients in local, regional and national media. We offer a range of media services including provision of media advice, crafting key messages, preparing news releases, feature articles, backgrounders and media kits, and arranging photo opportunities.
We have exceptional experience in media and issues management, having led crisis communications teams responding to some of Australia’s highest profile incidents and issues, including the Cranbourne Methane Gas crisis (2008), Black Saturday fires (2009), Springvale Salmonella food poisoning outbreak (1997) and Victorian gas crisis (1998).
In line with the principles and models of the International Association for Public Participation (IAP2), our stakeholder engagement programs strengthen relationships and enhance decision-making through a better understanding of customers’ opinions, needs and motivations. Services include stakeholder engagement plans, workshops, meeting facilitation, focus groups and more.
Our professional copywriters can prepare marketing collateral for diverse audiences that command attention, stimulate desire and spark action.
Our head coach, Ros Weadman, is tertiary qualified in professional communication, business management, psychology and secondary education, and an accredited trainer / consultant of the Extended DISC diagnostic tool. She combines her specialist knowledge, skills and expertise gained from 30+years of industry experience to help professionals to become a more effective communicators and more influential leaders.
She works with clients by providing advice and feedback, specialised instruction and training, offering new perspectives, brainstorming and providing support material when needed. Sessions can be conducted face-to-face, via Skype or telephone.
Coaching and mentoring can cover a range of topics, for example:
GovComm public and in-house masterclasses are designed for people working in local, state and federal government or other public sector organisations to become more confident, credible and congruent communicators and develop practical skills in strategic communications, public relations, services marketing and community engagement.
Masterclasses on the following topics can be tailored to suit your needs: